SA Variants connects the separate listing of each variant as swatch options, so your shoppers can move between products and see all the variants in one place. And if you want to split a product with many variants into separate listings of their own, it does that too.
Here is exactly what it does and does not do, and what belongs to each plan.
Plans. Features marked Pro need the Pro plan. Everything else is available on Standard. Both plans include a 30-day free trial.
Group separate products together
Show each variant's individual listing as a swatch option on every product page in the group
Each product keeps its own URL, title, images, description, price and SEO, which is the point: search engines index each one
Set the option label your shoppers see for the swatch options, such as Color or Material
Arrange the swatch options in the order you want
Show the swatch row where you want it on the page, using the Product groups position block in your theme editor
Separate listings, without the clunk. Each product keeps its own page and URL, which is what makes it indexable — but shoppers do not pay for that with a page reload. SA Variants updates the product content on the page as they click between swatches.
Build groups five ways
Method | Plan | How it works |
Manually in the dashboard | Standard | Pick the products, set the label and the values |
With Shopify Sidekick | Standard | Ask Sidekick to create a group for you, then review it and save |
In bulk by CSV | Standard | Export, fill in, import. Large files are processed in batches |
With AI | Standard | The app reads your catalog and proposes groups by vendor and product type |
From product tags | Pro | Tag your products and groups are created and kept in step automatically |
AI groups do not appear on your store until you publish them. They are created as suggestions, with - AI on the name, and stay invisible to shoppers until you review and publish. If the AI made groups and nothing changed on your storefront, this is almost always why.
Split one product into several
Break a product's variants into separate product listings, each with its own page and URL
The split products stay grouped as swatch options, so shoppers still move between them from one swatch row
Each split product can carry its own title, description, images and SEO
New products are created in draft, so you can review them before they go live
Style the swatches
Choose a style per surface — product pages and collection pages are set separately, and desktop and mobile separately again
Use the product's first, second or last image as the swatch, or upload your own color or image
Ten styles are ready to use the moment you install, and you can add and customize more
Swatch PowerUps — show price, badges and ratings on the swatches (Pro)
Organize and automate
Group categories — group the swatches into categories so shoppers narrow down faster (Pro)
AI monitoring — alerts for missing products, duplicate groups and mismatches (Pro)
AI-generated option names and values (Pro)
New product suggestions when you create a group
Create up to 5,000 groups on Standard, or 25,000 on Pro
Work across markets and languages
Translate the text the app adds to your storefront
Works with Shopify Markets, including multi-currency
Setup and safety
Adds no code to your theme. SA Variants installs as a Shopify app embed. It never edits your theme files
Your groups, splits and settings are kept if you uninstall and come back
Free for 30 days on both plans, with every feature of that plan available
Free for Shopify Partner development stores
What SA Variants cannot do
Most of these have an answer — it is a different app.
If you want to… | Use |
Restyle the option picker inside a single product — swatches instead of your theme's dropdowns | Swatch King |
Show only the selected variant's images in the product gallery | SA Variant Image Automator |
Put the color name or SKU into the product title | Variant Title King |
Show a different description per variant | Variant Descriptions King |
Generate image alt text for SEO | Alt Text King |
Add text fields, file uploads, checkboxes or add-ons | A product options app — these are not Shopify variants, so no StarApps app creates them |
Names you may see for this app
Merchants find this confusing often enough to be worth stating plainly.
Where | What it says |
Shopify admin and App Store | SA Variants |
Theme editor → App embeds | SA Variants |
Theme editor → Add block | Product groups position |
Your Shopify invoice | SA Variants - Standard Plan or SA Variants - Pro Plan |
Older accounts' invoices | SA Variants on its own, or StarApps Affiliate / Trial / Staff / Launch Plan |
Searching your theme editor for "Variant King" or "VKCL" will find nothing. Look for SA Variants under App embeds.
If you inspect your storefront you will see markup labelled vsk. That is this app — the label is left over from an earlier version and is not a sign that something is wrong.
Need help deciding? Hit the chat button. Tell us what you are trying to build and we will tell you honestly whether SA Variants does it.